Stuff That Matters is a purpose-driven personal care brand focused on modern masculinity and social impact. Founded in collaboration with the mental health charity Man Cave, the brand creates high-quality men's essentials like deodorants, body sprays, and skincare. Its mission is to support men in navigating a new era of masculinity, emphasising connection, purpose, and positive impact. A portion of profits helps fund Man Cave's mental health programs for young men. Stuff That Matters is made in Australia, B-Corp certified, vegan, cruelty-free, and uses recycled packaging.

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Since taking on the graphic design, marketing, and social media for this new start-up, I have focused on creating a strong and consistent brand identity across both print and digital design. At the same time, I've developed a fun and playful tone for the social media account to engage its diverse audience of followers.

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Print Design: Sampling trolley, counter units, floor displays, posters, strut cards, wobblers

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Digital Design: Presentations, EDMs, motion graphics, photo compositing, web design, banner ads

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Social Media/Marketing: Social media calendars, graphics, video editing, directing/creating video content

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